A good looking website will encourage more people to not only interact with your site, but return time and again.  There are some nice tricks you can use to get your site to look more visually appealing:

Break content up into bite sized blocks.  It is much harder to read long blocks of content on a screen, so make it easier for your reader by breaking text up with headings, images and paragraphs.

Another way to make your pages look good is choose a small selection of fonts and colours – this way you can stick to a “brand image” which your customers will easily recognise.

Add images and videos in to pages to emphasise parts of your business.  If you have a complex subject to discuss, make it easy by using a video!