If you want your website to be seen by potential clients or customers, it is a great idea to use some SEO skills to get your site ranking.  SEO stands for Search Engine Optimisation.  It is a collection of techniques used to get websites to rank on search engines.

One of the most powerful tools for SEO is that of link building.  Building back links to your site is one of the best ways to get ranking.  Backlinks act as “votes” to search engines that your site is worth looking at for particular keywords.